What is Google Analytics?

The web analytics solution for companies charge, and smarter and easier to use

Google Analytics is a web analytics solution for companies that provides valuable information on web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features, flexible and easy to use, you can view and analyze traffic from a completely different perspective. Google Analytics will help you design more targeted ads to improve your marketing efforts and create websites that generate more conversions.

Google offers online analytical training. For more information visit Google Analytics Training

Google Analytics is "the science of analysis." Google Analytics provides the means to analyze web site data. However, somewhere along the line, some users and research providers appear to have focused more on data and less on analysis. In recent months Google has relaunched three powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.

The three tools to aid data analysis reports provide deeper than mere percentages, which often hide important information, for what these new updates to Google Analytics makes point to receive the same. The key information that allows these tools allow people to know how they interact with your website and how to use this information to improve your website in increasing conversions.

Let's look at three tools in a little more detail.

1. Intelligence Analysis

In the New York ad tech, Google announced its major contributors, a very useful update to the intelligence reports.

Intelligence Analytics can provide automatic alerts when there are significant changes in data patterns indicative of their site during periods daily, weekly and monthly.

Google has launched some new features in the intelligence reports to be useful: Top contributors for personalized alerts and SMS alerts and email. When you set a custom alert to capture significant changes in an account, you can now see a breakdown of the individual segments are the most likely instigators of the changes in traffic. For example, in the following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis

 

To make statistical information with web pages, including information about where visitors to the page you click, in-page of Google Analytics makes it much easier to gain knowledge in the design of your website usability.

3. Weighted Order

This is a great step forward for Google Analytics, and that show what are the web site data that need to be weighed. For example, a site with 10,000 visits and a high value is more important for you to a page that has had ten hits, but has the lowest percentage of dropouts in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page views, you will experience a difference in your site. If you focus on fixing the page to ten visits, he has been a long time for very little reward.

The weighted Order appears when you click on "Bounce in most reports. When you enable weighted Order applies an algorithm that takes into account the number of visits to each page, so that at the forefront of the articles with the most visits and higher dropout rates

What is SEM?

 
The engine Marketing SEM search (Search Engine Marketing) is the set of marketing activities to achieve certain objectives in the search engines (Search engine: search engines), both by improving the visibility of a website among the results of organic positioning, both the purchase of sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click circuits.

The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.

The SEM (Search engine marketing) also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:

- Increased visits to obtain:

- Increase the skills of the users of a particular website

- Increased contacts.

- Increased sales.

- Search and investigation of new potential customers.

- Growth of the mark.

- Strengthened brand or website.

Add Floating Facebook Share & +1 Button Next To Posts in Blogger

Ever wondered to create a Mashable type floating sharing widget for your blogger blogs? There you have it today! We released a sliding, we are releasing yet another version of a floating widget which contains the best social buttons like Facebook Share/like, Twitter and Google +1 button. All in one. I have not used any scripts this time and this widget works purely on CSS and HTML and is fully compatible with all major browsers. You can see this sticky widget to left of my blog post. I have made sure to keep the installation process as easy as possible so be confident to try this one out to better increase your social engagement and thereby your page views.

Adding The Sticky Floating Widget Next To Blogger Posts

1. Go To Blogger > Design
2. Choose a HTML/JavaScript widget
3. Paste the following code inside it, 

<style> /*-------Trick Builder Floating Sharing Widget------------*/ #floatdiv { position:fixed; bottom:15%; margin-left:-70px; z-index:10; float:left; padding-bottom:2px; } #tbsidebar { background:#fff; border-top:1px solid #ddd; border-left:1px solid #ddd; border-bottom:1px solid #ddd; border-radius:5px; -moz-border-radius:5px; -webkit-border-radius:5px; padding-left:5px; width:60px; margin:0 0 0 5px; } .fb_share_count_top {width:52px !important;} .fb_share_count_top, .fb_share_count_inner {-moz-border-radius:3px;-webkit-border-radius:3px;} .FBConnectButton_Small, .FBConnectButton_RTL_Small {width:52px !important; -moz-border-radius:3px;/*bs-fsmsb*/-webkit-border-radius:3px;} .FBConnectButton_Small .FBConnectButton_Text {padding:2px 2px 3px !important;-moz-border-radius:3px;-webkit-border-radius:3px;font-size:8px;} </style><br /> <br /> <br /> <br /> <br /> <div id="floatdiv"><div id="tbsidebar"> <table cellpadding="1px" cellspacing="0"> <tr> <td style="padding:5px 0px 0px 0;"><br /> <a href="http://twitter.com/share" class="twitter-share-button" data-count="vertical" data-via="mybloggertricks">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script><br /> </td> </tr> <tr> <td style="padding:5px 0 2px 0;"><br /> <a name="fb_share" type="box_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script><br /> </td> </tr> <tr> <td style=" padding:5px 0px 0px 0px;"><br /> <br /> <script src='http://apis.google.com/js/plusone.js' type='text/javascript'> {lang: 'en-US'} </script><br /> <br /> <g:plusone size="Tall" expr:href="data:post.url"><br /> </g:plusone></td> </tr> <tr> <td><br /> <p style=" line-height:0px; font-size:10px; font-weight:bold; text-align:center;"><a style="color:#D3D3D3;" href="http://trickbuilder.blogspot.com/2012/02/add-floating-facebook-share-1-button.html">Widgets</a></p> </td> </tr> </table></div></div>

 
    4.   Save your widget and drag it just below the post body as shown below,

  
    5.   Now finally Click the save button at the top right corner and you are all done!

View your blog to see it hanging just to the left of your blog post body.

 

Customization

To align the widget more towards the left or right then edit this value margin-left:-70px;  Decreasing this numeric value will shift the widget to the right and increasing the value will shift it to left.
To Change the background colour of the floating widget then change this background:#fff;
Use our color generator or colour chart to select a colour.
If you wish to show the widget only on post pages and not the homepage then follow these steps.
Give this floating widget a temporary title then do this

1. Go To Blogger > Design > Edit HTML
2. Backup your template
3. Check the Expand Widgets Templates Box
4. Search for the title of the widget
5. The code for the widget will look something similar to this one,

<br /> <br /> <b:widget id='HTML8' locked='false' title='WIDGET-TITLE-HERE' type='HTML'><br /> <br /> <b:includable id='main'><br /> <br /> bla bla bla bla<br /> <br /> </b:includable><br /> </b:widget><br />


Once you find the title then add the following two green bolded codes just below and after the bolded black text. For example if you wish to show a widget at Homepage only then do this,

<b:widget id='HTML8' locked='false' title='WIDGET-TITLE-HERE' type='HTML'><br /> <br /> <b:includable id='main'><br /> <br /> <b:if cond='data:blog.pageType == "item"'><br /> <br /> bla bla bla bla<br /> <br /> </b:if><br /> <br /> </b:includable><br /> </b:widget><br />

Save your template and you have successfully stopped the widget display on homepage and allowed it on all post pages.

What is the Google search partner?

 

The Google Search Associates is a public list of certified partners with Google AdWords that have passed the qualification criteria through training and passing of examinations and also meet some requirements of practical experience. This tool can be used to locate suitable partners according to several criteria: experience, location and scope of services. By using the Google search partners should take into account:

    * The Google certification programs provide training and certify professionals on the recommended products and techniques so that they can

      manage and optimize the advertising programs through Google's advertising tools.

    * Professionals must meet certain terms and conditions. After rigorous testing and practical application, companies can use the badge associated

      with Google certification as an indication of having obtained such qualification.

    * Note if you see the label: if you get help to manage search programs, and assistance and expertise with the hiring of an associate with Google

      certification ensures a certain level of knowledge and experience.

    * Choosing the best candidate for their specific needs should be the result of review and compare professionals trained and certified by Google.

Google makes no promises or guarantees the performance or quality of any businesses or companies listed in search engine partners. The list order is based on professional experience in managing budgets similar to yours. The order may change over time as we add additional criteria to refine your results. Google does not

BlackBerry maker RIM launches new operating system for PlayBook

Research In Motion (RIM), makers of BlackBerry smartphones, on Friday launched a new operating system (OS) for its PlayBook tablets with additional functionalities, including the ability to run Android-based applications.

The BlackBerry PlayBook OS 2.0 will add advanced messaging features, increased social integration and better browser, among other things, Research In Motion (RIM) Manager, Carrier Product (India), Ranjan Moses told reporters here.

The new OS also supports Android applications like Pool Break Pro. This will enable developers create applications for Android and make the same applications available to PlayBook users as well.

The new OS is available as a free update for existing users and the new devices will have the new OS in-built. BlackBerry Playbook is available at an offer price of Rs 19,990 for the 64 GB model.

In December last year, the Canadian giant had slashed the price of its PlayBook by more than half to Rs 13,490 for the 16 GB version to cash in on the festive season and burgeoning demand for tablet PCs in India.

RIM, which is known for its BlackBerry series of phones, had introduced PlayBook in June in the Indian market.

According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months. With 3G (high-speed internet services) being rolled out aggressively, the opportunity has only expanded, they said.

Since the launch of Apple's iPad in the country, the tablet market has been witnessing huge competition, with more and more new contenders launching their devices.

Pay Per Click (PPC)

If your page does not appear in the top 20 results of a search engine and do not get visitors through search engines then, you can pay for it. Many browsers have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC)

Pay Per Click concept

 

If your page does not appear in the top 20 results of a search engine (which is pretty optimistic) likely will not get visitors through search engines, unless you pay for it. Many browsers, however, have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword

Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.

The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.

The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.

How does Pay Per Click?

First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.

Advantages

- PPC is the most effective method to get potential customers

- You have the ability to continuously monitor the cost per visitor

- It's simple: the more you pay, the best positions will have on the list of "sponsored links"

- You only pay for visitors who click on your ad

- With PPC you can choose the terms to advertise your products and services

-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad

 

What is Google Adwords?

With Google AdWords you can create and display ads for your company, quickly and easily. Post your ads on Google and our advertising network, whatever your budget, you only pay if people click your ads.

AdWords ads appear alongside search results when a user searches on Google using one of your keywords. Ads appear under "Sponsored Links" in the sidebar of the search page or above the free search results. In this way, your advertising will be aimed at an audience already interested in your business. You can also post their ads on Web sites to display the Google network growth. And you can select the locations in the network display exactly where you want to display or you can let the role of contextual targeting your keywords relate to the content of web sites.