Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Mar 23, 2012

What is Facebook?

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Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. 

Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, thefacebook became a nationwide college networking website.

Feb 25, 2012

What is the Google search partner?

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The Google Search Associates is a public list of certified partners with Google AdWords that have passed the qualification criteria through training and passing of examinations and also meet some requirements of practical experience. This tool can be used to locate suitable partners according to several criteria: experience, location and scope of services. By using the Google search partners should take into account:

    * The Google certification programs provide training and certify professionals on the recommended products and techniques so that they can
      manage and optimize the advertising programs through Google's advertising tools.
    * Professionals must meet certain terms and conditions. After rigorous testing and practical application, companies can use the badge associated
      with Google certification as an indication of having obtained such qualification.
    * Note if you see the label: if you get help to manage search programs, and assistance and expertise with the hiring of an associate with Google
      certification ensures a certain level of knowledge and experience.
    * Choosing the best candidate for their specific needs should be the result of review and compare professionals trained and certified by Google.

Google makes no promises or guarantees the performance or quality of any businesses or companies listed in search engine partners. The list order is based on professional experience in managing budgets similar to yours. The order may change over time as we add additional criteria to refine your results. Google does not

How to Make Money with YouTube

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 Here are my favorite 5 ways to make money with YouTube!

Different ways to make money with YouTube

As mentioned before there are quite a few ways to make money with YouTube. Don't let my list below limit you as there are quite a few other creative ways that people are making money with YouTube. Majority of the ways do involved having popular videos because as you will learn if you can attract a lot of people to a site, website, blog, you can make quite a lot of money. Most businesses and companies see visitors as dollar signs, so always keep an eye out for ways to attract visitors. What makes YouTube better than most websites is that it's a lot easy to get traffic and visitors. Even if you have an awful video chances are you will have still have people stumble upon it. Just imagine if you create an extremely popular video, you'll have everyone wanting to watch it and you'll be able to monetize your video for pure profit! 

Feb 23, 2012

Facebook Timeline Cover: Useful Tools

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Facebook's new Timeline profile design have almost replaced all old profiles and offers a complete different social touch. We have shared detailed tutorials on how to customize the look, colors and layout of Facebook and now its time to customize Facebook timeline Cover Photos. New creative ways of Changing the look of timeline is at its peak. Some online tools have been created that lets you to automatically generate a Cool Cover for your new profile. These generated covers fit perfectly in your timeline with proper width and height dimensions. Using these tools you can make amazing cover photos either using your memorable photos or a cool designed version of your Profile title or your name.

Aug 26, 2011

Choose your broadband provider and plan wisely

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Whether you're getting a new internet connection or planning to switch providers, digging through the maze of information provided can be confusing. ET gives you a low-down on some of the better options out there.

Choose your internet provider and plan wisely to save yourself from a lot of heartburn. This information will help you get around those hidden charges, multiple plans and data limits. 


Aug 22, 2011

Facebook - 500 million users

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Facebook Picture
Facebook is the world’s largest social network, with over 500 million users.

Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks.

Aug 12, 2011

All Facebook Chat Slang Codes

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Slang’s have become very common in chat’s,Sms,emails.People new  to these slang’s find really difficult to understand converstion.On the other hand it saves a lot of time and effort if slang’s are used.I will give the most commonly used Slangs with there meanings that are used in facebook chat or Sms.

Aug 8, 2011

Sibling rivalry? Mark Zuckerberg's sister Randi Zuckerberg quits Facebook

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Facebook founder Mark Zuckerberg's sister Randi has reportedly quit the popular social networking website to start her own company.

After working six years in her younger brother's shadow as Facebook's director of market development, Randi Zuckerberg has resigned from her post to set up her social media company, 'The Guardian' online reported.

Technology bloggers of Silicon Valley are rubbing their hands at the prospect of some sibling rivalry to follow on from the multiple lawsuits that the younger Zuckerberg -- he's 27, she's 29 -- has endured over the parentage of his wildly popular website.
Business analysts wonder what Randi hopes to achieve that she hasn't already done in one of the world's most rapidly expanding companies.

Her new outfit has a name, RtoZ Media, but no publicly defined goal, no employees and no fully functioning website -- yet, the report said.

Randi is unlikely to be planning anything excessively controversial. She appears to have decided to have fun with her money and her instantly recognisable last name to branch out on her own, without doing anything to damage the Facebook brand she worked for so long to help establish, it said.

"I'm proud of what I've done here... but I know I'll be able to do just as much, or more, for Facebook once I'm on the outside," the report quoted as saying her resignation submitted to her younger brother last week.

She said her goal was "to launch my own innovative programming and work with media companies", adding: "Facebook will clearly be a central element in all my projects."

Aug 2, 2011

How hackers hijack your Facebook photos

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Beware of uploading your pictures on Facebook -- as an Indian origin computer scientist has warned that by doing this you could be helping someone to steal information from your computer.

The scientist created a botnet called Stegobot to show how easy it would be for a crook to hijack Facebook photos to create a secret communication channel that is very difficult to detect.

Like most botnets, Stegobot gains control of computers by tricking users into opening infected email attachments or visiting suspect websites. But rather than contacting the botmasters directly, it piggybacks on the infected user's normal social network activity.

"If one of your friends is a friend of a friend of the botmaster, the information transfers hop by hop within the social network, finally reaching the botmasters," New Scientist quoted Amir Houmansadr, a computer scientist at the University of Illinois at Urbana-Champaign who worked on the botnet, as saying.

Stegobot takes advantage of a technique called steganography to hide information in picture files without changing their appearance.

The botnet inserts this information into any photo you upload to Facebook, and then waits for one of your friends to look at your profile. They don't even have to click on the photo, as Facebook helpfully downloads files in the background. If your friend is also infected with the botnet than any photo they upload will also pass on the stolen data.

From there, the data will eventually make its way to the account of someone who is also friends with the botmaster, allowing them to extract details on your identity. The botmasters can also send commands to the botnet through the reverse process - uploading a photo with hidden instructions that make their way to infected computers.

"It's scary because it's virtually undetectable," said Shishir Nagaraja of the Indraprastha Institute of Information Technology, New Delhi, India, who led the project.

Aug 1, 2011

Google Chrome is the third most popular browser in the world

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GC.jpg
Google Chrome is now the world's third most popular web browser with one in five users preferring it.

Google Chrome has also emerged as Britain's second most popular web browser, edging Mozilla's Firefox and nibbling at Microsoft's Internet Explorer, the current leader.

Chrome accounted for 22 percent of the British web market, compared to 45 percent of users preferring Internet Explorer. Apple's Safari stood at the fourth place with nine percent share.

But experts pointed out that Internet Explorer's market share was falling despite the programme already pre-installed on almost every computer sold in Britain, The Telegraph reports.

Google said its surge in popularity could be explained by its speed of delivery results, its security and a new ad campaign.

Lars Bak, the Google engineer responsible for Chrome, based in the Danish countryside, said the company's aim was speed. He said users should "never be happy" with the existing speed.

How to post on Google+ & Facebook simultaneously

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With the entry of Google+, there is a new social network to share your updates and pictures. However, going to each social network's website and updating status is a pain.

A simpler way is to use the Circles feature on Google+. First, go to www.facebook.com/mobile, login to your account and on the right side of the page you will see an option to 'upload via email' .

Underneath the text, you will see your account specific email address - copy it. Next, Open Google+ and go to Circles. Click on add a new Circle and call it 'Facebook Update'.

Click on add a new person and paste yourFacebook account specific email address and save it with any name. Now, whenever you update your status in Google+, simply add this circle in your list and it will automatically post the same status to your Facebook wall as well.

12 lesser-known tricks and hidden features of Google+

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Google Plus
You may have started using Google+, but did you know that you could edit photos in it? Integrate it with other social networks? Or video Chat in HD? Like with any new service, there are a lot of hidden features and lesser-known tricks in Google+, just waiting to be explored. ET offers 12 killer tips just as Google+ goes out of beta.

 
1) If you have commented on a post, but do not want notifications of the follow-up comments coming to your inbox, there is a simple way out. Go to the original post and on the right side you will see a drop down arrow. Click on the arrow and select 'mute conversation'. You can choose to shut off all notifications from Google+ settings as well.

2) If you do not want others to see the people in your Circles, go to your profile page and click on 'edit profile'. On the left side, you will see a small grey disc just above the photographs of your Circle members. Click on the disc and in the box that opens, you can choose the visibillity of your circle members.

3) You can setup Google+ to send notifications to your mobile phone as well. Click on the gear icon on the top right corner and select Google+ settings. On the page that opens, go to 'delivery preferences' and under your email address you'll see the option to add a mobile number to receive push notifications. Enter your phone number andGoogle+ will first send you a verification code. After verification, you will start receiving free notifications on your phone by sms.

4) By default, video chat in Google+ uses standard definition video, but if your webcam supports it, you can enable HD video support. First, sign in to chat, hover the mouse cursor over the chat section on the Google+ page, click on the small triangle that appears and then click on settings. Here, you'll see a checkbox to enable HD video chat.

5) There is a built-in basic photo editor in Google+ as well. Select any of the photos uploaded to your profile and double click on it to edit. It will open the image in a full page - click on the 'actions' box below the image and here you can rotate the photos or click on edit to apply a variety of basic effects and tune-ups.

6) The Circle feature can be used to save various shared links and notes if you want to read them later. Go to Circles, create a new Circle, name it whatever you want (like 'Read Later') and do not add anyone in it (Google calls it an Empty Circle). Now, whatever you want to read later, share it on your Google+ status with only this empty Circle that you have created. It will work as your online repository for bookmarks, videos and any other thing you want to access later.

7) To add a faux banner to your Google+ profile page, you will need to do a bit of photo cropping and resizing using an image editing program. Paste a photo into a template, 750 pixels wide and 150 pixels high and resize it to fit. Then, split this image into 5 smaller photos, each with a dimension of 150 x 150 pixels. Go to your profile page, click on 'edit profile' and upload the images in the order that you want.

8) To share your location with a person or a circle, first click the share button on the top right of the Google+ page, then click the 'add your location' button in the text box that pops up. You may have to click 'allow' if a webpage notification comes up. Once Google+ has determined your location, just add names to add them to the share list, or add a complete Circle.

9) Using Google Chrome with Google+ gives you a whole host of new things to play with, thanks to free extensions. For example, an extension called Helper for Google+ allows you to share your Google+ posts toTwitter, while an extension called Surplus integrates Google+ right into the browser. With it, you can post/share though a pop-up or get desktop notifications even if the Google+ webpage is not open. 
Google Plus
 10) Let's say you want to share a specific post with someone new to Google+ - the easiest way to do this would be to share a permalink (permanent link). To get a permalink for a specific post, simply click the time stamp in the post - and it will open in a new page. Copy this link to share with anyone over email or chat, even if they don't have a Google+ account.

11) Google+ allows you to post updates in a variety of styles. To post in bold, add an asterisk at the beginning and end of the word (i.e., * word *). To post in italics, add an underscore before the word and a plus sign after it (i.e., _ word +). To post with a strikethrough, add a dash before and after the word (i.e., - word -).

12) To add your various other social networking websites or contacts to your Google+ profile page, first go to Google+ settings by clicking on the gear icon in the top right of the page. Then click on 'connected accounts' and add the accounts here. For instance, to add yourFacebook account, type http://facebook.com/
Your username in the box.

Jul 27, 2011

Apple pips Google, Facebook to become No 1 international brand in China

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apple1.jpgA year after opening a flagship store here,Apple has a problem that any retailer would envy: The huge 16,000-square-foot space is already too small.

Huge crowds descend the store's glass staircase, only to discover legions of mostly young Chinese crowding around spare displays of Apple's devices. Another Apple Store, four miles away, is also packed.

To cope, Apple says it is now planning a third, even largerShanghai store, as well as dozens of other stores throughout the country. The expansion is driven by customers like Wang Shangyan, a 17-year-old professed Apple maniac.

"I have many Apple products, likeTouch, iPod,iPad 2 andMacBook," Wang said after browsing the Apple Store here this week. "I don't have an iPhone but I'm waiting for the fifth generation. I will come to the Apple Store to buy it; it doesn't matter how much it costs."

Apple says its Chinese outlets - two inBeijing and two in Shanghai - are now the four most heavily trafficked Apple stores in the world. They also generate the most revenue, outselling even the Fifth Avenue Apple Store in New York, which is open around the clock. (Apple plans to open another store in Grand Central Terminal. Analysts say few globalbrands have achieved such a feat in China.

"Apple has done what Google and Facebook cannot do: become No. 1 in China," said John Quelch, former senior associate dean of Harvard Business School and now head of theChina Europe International Business School in Shanghai. "Scarcity sells, and this is the same strategy Apple has used in the US"

Apple's push into China may be important for other reasons: It shows the depth of this country's fast-growing upper middle class.

Foreign brands can absorb another lesson as well. Apple's success shows that with products that are not so easy to counterfeit, Chinese consumers are willing to pay a premium.

The Apple Store, however, is another matter. Last week, an American blogger living in China posted images of what she believed was a fake Apple Store in the southwestern city of Kunming. The store mimicked the Apple decor, right down to the bright blue T-shirts and white tags Apple employees are required to wear.

"It appears the middle class in China is growing faster than Apple's presence," said Charles Wolf, a securities analyst who follows Apple for Needham & Co. "I mean China has taken rip-offs to a new level, pirating Apple Stores themselves. It speaks to the demand for Apple products throughout China."

Apple declined to comment. The company has no authorized store in Kunming, only licensed resellers, which are barred from creating look-alike outlets or even calling themselves an Apple Store.

On Friday, China said its own regulators had begun inspecting electronics stores in Kunming to ensure they comply with the law.

Rack it up to Apple mania, with Chinese characteristics. Scarcity does seem to be feeding the frenzy. Shortages, bottlenecks and delays have created a thriving gray market in Apple products in China, with many consumers paying hefty prices for iPhones or iPads that have been smuggled in from overseas, ahead of the Chinese release date. Apple recently said its bottlenecks had eased.

Last week, Apple reported blockbuster sales and profits in its third quarter, including $3.8 billion in revenue in greater China, which includes Taiwan and Hong Kong. For the first three quarters of Apple's fiscal year, revenue in greater China was $8.8 billion - six times that of a year earlier. Last quarter, Apple may have even generated more revenue in China than Lenovo - the Chinese PC maker that seven years ago acquired IBM's personal computer business, according to a survey by Bloomberg News.

China has become the second-largest market after theUS for apps that run on the smartphone and tablet, according to Distimo, a Dutch company that tracks the popularity of apps. Strong sales of the iPhone and iPad are also helping drive up sales of Apple's other major products, including desktop computers and laptops.

Apple mania has even inspired grass-roots inventors. A year ago, a 22-year-old programmer and his 25-year-old brother introduced what they called the Apple Peel, essentially a case they said helped turn aniPod into a smartphone capable of making calls.

Jul 23, 2011

Google in talks to buy InterDigital: WSJ

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Google Inc has held talks about buying U.S. wireless chip technology company InterDigital to boost its patent portfolio , the Wall Street Journal said on Thursday, citing people familiar with the matter.

InterDigital, which has a market value of $3.11 billion and 2010 revenues of $395 million, said earlier this week its board was evaluating strategic alternatives, including a possible sale of the company or of its patents.

Google is forging ahead in the smartphone market but has been hampered by a lack of intellectual property in wireless telephony, which has already exposed it to patent-infringement lawsuits from rivals including Oracle .

Earlier this month it lost out to a consortium including Apple , Microsoft and BlackBerry maker Research in Motion in a $4.5 billion auction of thousands of telecoms patents belonging to bankrupt group Nortel

. "Google must keep trying to buy strategic patent assets," said Florian Mueller, intellectual property analyst.

The wireless industry has been embroiled in a wave of patent suits in recent years as incumbents try to protect their position against newcomers like Google, which entered the market three years ago with its Android smartphone software.

Android, used by phone makers including HTC , Motorola and Samsung , has rapidly overtaken Nokia to become the world's most popular smartphone platform, with about one-third of the market.

Interdigital describes itself as a developer of wireless technologies and makes most of its money from licensing its patented technology and from damages it wins in patent lawsuits.

The company holds and licenses around 8,800 mostly telecommunications patents that range from basic wireless system designs and processes to increase network coverage to ways of extending battery life and making more efficient use of bandwidth.

Google did not immediately respond to an email seeking comment. InterDigital could not be reached for comment outside regular U.S. business hours.

The Journal said that InterDigital expects to fetch a price that not only reflects the value of its patents but also the long-term recurring revenue that stems from licensing patents.

Google and Interdigital have been in touch in recent days but financial advisers for InterDigital will likely approach a wide number of technology companies as part of the auction, the paper said.

Google+ buys online groups startup Fridge

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Online groups startup Fridge said on Thursday it has been bought by Google+ and will become part of the Internet giant's freshly-launched social network.

New York city-based Fridge is closing and its small staff will become part of the Google+ team, the startup said in a post at its website.

"We look forward to continuing the vision of creating fresh and exciting social group experiences for users across the Web," the Fridge message read.

"We strongly believe in the group social experience and couldn't think of a better place to realize our vision" than at the Google+ Project.

More than 20,000 groups had reportedly been formed at Fridge for sharing pictures, opinions, videos and more. The website boasted more than 40,000 users monthly.

"The Fridge team shares our vision of bringing the nuance and richness of real-life sharing to the web, and we're excited that they'll be joining Google," a spokesperson for the California company said in response to an AFP inquiry.

Financial terms of the deal were not disclosed.

Google+, a rival to Facebook , launched on June 28 and has been a hit despite the fact that membership is invitation-only while the service remains in a test phase.

Google chief Larry Page said last week that the Google+ social network already has more than 10 million members.

The service allows users to separate online friends and family into different "circles," or networks, and to share information only with members of a particular circle.

Jul 22, 2011

Google (Google1998)

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This article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation).


Google Inc.

File:Google1998.png
Google1998 (click)


Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[2]AdWords program.[3][4] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[5][6][7] while the two were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024.[8][9] and the company's unofficial slogan – coined by Google engineer Amit Patel[10] and supported by Paul Buchheit – is "Don't be evil".[11][12] In 2006, the company moved to its current headquarters in Mountain View, California. and generates profit primarily from advertising through its The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful",
It has been estimated that Google runs over one million servers in data centers around the world,[13] and processes over one billion search requests[14] and about twenty-four petabytes of user-generated data every day.[15][16][17][18] Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software, such as its Gmail email service, and social networking tools, including Orkut and, more recently, Google Buzz and Google+. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile operating system, used on a number of phones such as the Nexus One and Motorola Droid, as well as Google Chrome OS, which is brand new (was just released on June 15, 2011)[19] but is best known as the main operating system on the Cr-48 and also on commercial Chromebooks since June 15, among them the Samsung Series 5.[20] Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut.[21] Google also ranks number two in the BrandZ[22] The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.[23][24] brand equity database.

More Google Details....

Jul 21, 2011

Will rivals do to Google what Facebook did to MySpace?

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Will rival search engines do to Google what Facebook did to MySpace?

That's possible after US antitrust regulators last month started investigations against the search engine for abusing its dominant market position, say experts. The US action is the second antitrust investigation against the search engine after the EU launched first such action against Google last year.

"Google's position is more precarious than it first appears. If consumers and advertisers decide that Google's methods are biased or it has dropped the ball, defection to (Microsoft's) Bing or elsewhere could follow rapidly - witness the migration from MySpace to Facebook,'' says Wayne Crews of the Competitive Enterprise Institute in Washington .

Criticizing antitrust investigations against Google, he says in an article in the Vancouver Sun that US action against the search engine will undermine competition.

"Rivals claim that Google manipulates its search results to disfavour competitors' offerings and bolster its own properties. How Google ranks sites or steers traffic is its own prerogative. Yet even if it were to 'unfairly' favour its own properties, it cannot escape the ruthless market consequences of those actions, as competitors would be ready to exploit its folly,'' says Wayne in the article written jointly with Alberto Mingardi , director general of Instituto Bruno Leoni in Milan, Italy.

The authors say government intervention will undermine healthy competition.

"Competing search engines like Microsoft's Bing are gaining ground. Others could be created by alliances among firms, should it come to that. It wasn't long ago that many of us were 'locked in' to the Yahoo and AltaVista search engines. The very emergence of Google would have been impossible if antitrust enforcers' vision of Internet market share were true.''

The authors say if US antitrust investigations create the impression among consumers and advertisers that Google's methods are biased, "defection to Bing or elsewhere could follow rapidly - witness the migration from MySpace to Facebook.''

MySpace was the most popular social networking site till 2008 when Facebook overtook it.

According to the authors, "Google's market power derives from consumers choosing to use it. To forcibly deny that choice is wrong in its own right and short-circuits the competitive process that yields consumer feedback and keeps companies on their toes.''

Google last month received a formal notification from the US Federal Trade Commission ( FTC )) that it has begun a review of its business.

"It's still unclear exactly what the FTC's concerns are, but we are clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow,'' the Mountain View , California-based search engine has said in its reaction to the antitrust notification.

Google is currently the world's second most valuable company after Apple . 

Jul 20, 2011

Google Earth can detect illegal mining in Goa: Ecologist

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The Google Earth application could be effectively used to track down illegal mining activity in Goa, a noted environmentalist said on Wednesday.

"You get to spot all the mines very clearly on Google Earth software. Everybody can see and find out how many of them are illegal," said environmentalist Madhav Gadgil , addressing a convention at Dona Paula here.

Regional Plan 2021, a futuristic document prepared by the State Government , shows legal borders of the mines and "if we compare the Plan with Google images, we can come to know about the illegal mining," he said.

The veteran green activist also questioned the alacrity shown by mine owners in the state to extract iron ore and export it.

"Why are they in such a great hurry? Ore reserve is not going to be depleted, it will remain below the earth and demand for it will continue."

Goa has 100-odd mining sites and companies export 45 million metric tonnes of iron ore annually. 



Jul 17, 2011

Internet use affects memory: Study

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NEW YORK: Internet searches are making information easy to forget, as more people rely on computers as a type of "external memory," a Harvard University study found.

About 60 Harvard students were asked to type 40 pieces of trivia, such as "An ostrich's eye is bigger than its brain," into computers, and were told either the information would be saved or erased. People who believed the data would be saved were less likely to remember, according to the study published online by the journal Science.

The widely available Internet has made it an instant go-to library where facts and figures are easily found, the researchers said. The study suggests that search engines such as Google Inc. , and databases such as Amazon. com Inc's IMDb.com serve as an external "memory, where information is stored collectively outside ourselves," they said.

"We are becoming symbiotic with our computer tools, growing into interconnected systems," the authors wrote in the paper.

"We have become dependent on them to the same degree we are on all the knowledge we gain from our friends and coworkers - and lose if they are out of touch."

The research also found that people are primed to look to the Internet first for knowledge. Another experiment, run on 34 undergraduates at Columbia University in New York, showed that people remembered where they stored their information better than they were able to recall the information itself.

Google, based in Mountain View, California, was founded in 1998 by Sergey Brin and Larry Page, after the two Stanford University students created a search engine they called "BackRub."

That search engine, later dubbed Google - became the company's backbone, as it expanded access to billions of web documents. Google, a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros, went public in 2004.

It isn't clear what the effects of being so "wired" will have on people over time, the authors, led by Betsy Sparrow of Columbia, wrote.

"It may be no more than nostalgia at this point, however, to wish we were less dependent on our gadgets," the authors said. 



For More...

Jul 16, 2011

Analysts hail Google results, raise price targets

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Shares of Google Inc surged 13 percent before the bell on Friday, a day after the Internet giant posted blockbuster second-quarter results that blew past Wall Street expectations, prompting at least three brokerages to raise their price targets on the stock.

"We are witnessing signs of increased competitive advantage for Google, particularly in Display and Local, with Search showing no signs of slowing," Evercore analyst Ken Sena wrote in a note.

Evercore's Sena raised his price target on the stock to $735 from $670, while Collins Stewart analyst Mayuresh Masurekar raised his price target to $725 from $680. Jefferies raised it price target on the stock to $830 from $800.

The results were strong despite a seasonally slow quarter, macro softness and substantially higher costs, analyst Masurekar said.

On a conference call, Chief Executive Larry Page said Google's new social networking service, Google+, had signed up more than 10 million people.

Evercore's Sena said he was encouraged by Google+ both in terms of traction and the company's plans to integrate its data signals and sharing capability into other Google products and services.

The better-than-expected results and successful Google+ launch should stem some of the short-term stock angst about their investment and development strategy, Wells Fargo analyst Jason Maynard said.

Investors had feared Google's ever-increasing spending would eat into margins. Operating expenses leapt 49 percent to $2.97 billion in the second quarter, to about a third of revenue.

Google is fighting technology heavyweights that include Apple Inc and Microsoft Corp , as well as upstarts such as Groupon, as it seeks to protect its lucrative search business at a time when mobile gadgets and social media are redefining the way consumers use the Web.

All four brokerages maintained their top ratings on Google stock.

Shares of the company rose $68.06 to $597.00 in trading before the bell. The stock closed at $528.94 on Thursday on Nasdaq.

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