Feb 29, 2012

What is Google Analytics?

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The web analytics solution for companies charge, and smarter and easier to use





Google Analytics is a web analytics solution for companies that provides valuable information on web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features, flexible and easy to use, you can view and analyze traffic from a completely different perspective. Google Analytics will help you design more targeted ads to improve your marketing efforts and create websites that generate more conversions.





Google offers online analytical training. For more information visit Google Analytics Training








Google Analytics is "the science of analysis." Google Analytics provides the means to analyze web site data. However, somewhere along the line, some users and research providers appear to have focused more on data and less on analysis. In recent months Google has relaunched three powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.





The three tools to aid data analysis reports provide deeper than mere percentages, which often hide important information, for what these new updates to Google Analytics makes point to receive the same. The key information that allows these tools allow people to know how they interact with your website and how to use this information to improve your website in increasing conversions.



Let's look at three tools in a little more detail.

1. Intelligence Analysis


In the New York ad tech, Google announced its major contributors, a very useful update to the intelligence reports.





Intelligence Analytics can provide automatic alerts when there are significant changes in data patterns indicative of their site during periods daily, weekly and monthly.





Google has launched some new features in the intelligence reports to be useful: Top contributors for personalized alerts and SMS alerts and email. When you set a custom alert to capture significant changes in an account, you can now see a breakdown of the individual segments are the most likely instigators of the changes in traffic. For example, in the following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis

 
To make statistical information with web pages, including information about where visitors to the page you click, in-page of Google Analytics makes it much easier to gain knowledge in the design of your website usability.





3. Weighted Order




This is a great step forward for Google Analytics, and that show what are the web site data that need to be weighed. For example, a site with 10,000 visits and a high value is more important for you to a page that has had ten hits, but has the lowest percentage of dropouts in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page views, you will experience a difference in your site. If you focus on fixing the page to ten visits, he has been a long time for very little reward.





The weighted Order appears when you click on "Bounce in most reports. When you enable weighted Order applies an algorithm that takes into account the number of visits to each page, so that at the forefront of the articles with the most visits and higher dropout rates



Feb 28, 2012

What is SEM?

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The engine Marketing SEM search (Search Engine Marketing) is the set of marketing activities to achieve certain objectives in the search engines (Search engine: search engines), both by improving the visibility of a website among the results of organic positioning, both the purchase of sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click circuits.
The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.
The SEM (Search engine marketing) also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.

Feb 27, 2012

Add Floating Facebook Share & +1 Button Next To Posts in Blogger

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Ever wondered to create a Mashable type floating sharing widget for your blogger blogs? There you have it today! We released a sliding, we are releasing yet another version of a floating widget which contains the best social buttons like Facebook Share/like, Twitter and Google +1 button. All in one. I have not used any scripts this time and this widget works purely on CSS and HTML and is fully compatible with all major browsers. You can see this sticky widget to left of my blog post. I have made sure to keep the installation process as easy as possible so be confident to try this one out to better increase your social engagement and thereby your page views.


Adding The Sticky Floating Widget Next To Blogger Posts

  1. Go To Blogger > Design
  2. Choose a HTML/JavaScript widget
  3. Paste the following code inside it, 

 
    4.   Save your widget and drag it just below the post body as shown below,
  
    5.   Now finally Click the save button at the top right corner and you are all done!

View your blog to see it hanging just to the left of your blog post body.

 

Customization

To align the widget more towards the left or right then edit this value margin-left:-70px;  Decreasing this numeric value will shift the widget to the right and increasing the value will shift it to left.
To Change the background colour of the floating widget then change this background:#fff;
Use our color generator or colour chart to select a colour.
If you wish to show the widget only on post pages and not the homepage then follow these steps.
Give this floating widget a temporary title then do this
  1. Go To Blogger > Design > Edit HTML
  2. Backup your template
  3. Check the Expand Widgets Templates Box
  4. Search for the title of the widget
  5. The code for the widget will look something similar to this one,




Once you find the title then add the following two green bolded codes just below and after the bolded black text. For example if you wish to show a widget at Homepage only then do this,



Save your template and you have successfully stopped the widget display on homepage and allowed it on all post pages.



Feb 25, 2012

What is the Google search partner?

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The Google Search Associates is a public list of certified partners with Google AdWords that have passed the qualification criteria through training and passing of examinations and also meet some requirements of practical experience. This tool can be used to locate suitable partners according to several criteria: experience, location and scope of services. By using the Google search partners should take into account:

    * The Google certification programs provide training and certify professionals on the recommended products and techniques so that they can
      manage and optimize the advertising programs through Google's advertising tools.
    * Professionals must meet certain terms and conditions. After rigorous testing and practical application, companies can use the badge associated
      with Google certification as an indication of having obtained such qualification.
    * Note if you see the label: if you get help to manage search programs, and assistance and expertise with the hiring of an associate with Google
      certification ensures a certain level of knowledge and experience.
    * Choosing the best candidate for their specific needs should be the result of review and compare professionals trained and certified by Google.

Google makes no promises or guarantees the performance or quality of any businesses or companies listed in search engine partners. The list order is based on professional experience in managing budgets similar to yours. The order may change over time as we add additional criteria to refine your results. Google does not

BlackBerry maker RIM launches new operating system for PlayBook

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Research In Motion (RIM), makers of BlackBerry smartphones, on Friday launched a new operating system (OS) for its PlayBook tablets with additional functionalities, including the ability to run Android-based applications.

The BlackBerry PlayBook OS 2.0 will add advanced messaging features, increased social integration and better browser, among other things, Research In Motion (RIM) Manager, Carrier Product (India), Ranjan Moses told reporters here.

The new OS also supports Android applications like Pool Break Pro. This will enable developers create applications for Android and make the same applications available to PlayBook users as well.

The new OS is available as a free update for existing users and the new devices will have the new OS in-built. BlackBerry Playbook is available at an offer price of Rs 19,990 for the 64 GB model.

In December last year, the Canadian giant had slashed the price of its PlayBook by more than half to Rs 13,490 for the 16 GB version to cash in on the festive season and burgeoning demand for tablet PCs in India.

RIM, which is known for its BlackBerry series of phones, had introduced PlayBook in June in the Indian market.

According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months. With 3G (high-speed internet services) being rolled out aggressively, the opportunity has only expanded, they said.

Since the launch of Apple's iPad in the country, the tablet market has been witnessing huge competition, with more and more new contenders launching their devices.

Pay Per Click (PPC)

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If your page does not appear in the top 20 results of a search engine and do not get visitors through search engines then, you can pay for it. Many browsers have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC)

Pay Per Click concept
 
If your page does not appear in the top 20 results of a search engine (which is pretty optimistic) likely will not get visitors through search engines, unless you pay for it. Many browsers, however, have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword

Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.

The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.
The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.
How does Pay Per Click?


First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.
Advantages

- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad
 

What is Google Adwords?

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With Google AdWords you can create and display ads for your company, quickly and easily. Post your ads on Google and our advertising network, whatever your budget, you only pay if people click your ads.

AdWords ads appear alongside search results when a user searches on Google using one of your keywords. Ads appear under "Sponsored Links" in the sidebar of the search page or above the free search results. In this way, your advertising will be aimed at an audience already interested in your business. You can also post their ads on Web sites to display the Google network growth. And you can select the locations in the network display exactly where you want to display or you can let the role of contextual targeting your keywords relate to the content of web sites.

How to Make Money with YouTube

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 Here are my favorite 5 ways to make money with YouTube!

Different ways to make money with YouTube

As mentioned before there are quite a few ways to make money with YouTube. Don't let my list below limit you as there are quite a few other creative ways that people are making money with YouTube. Majority of the ways do involved having popular videos because as you will learn if you can attract a lot of people to a site, website, blog, you can make quite a lot of money. Most businesses and companies see visitors as dollar signs, so always keep an eye out for ways to attract visitors. What makes YouTube better than most websites is that it's a lot easy to get traffic and visitors. Even if you have an awful video chances are you will have still have people stumble upon it. Just imagine if you create an extremely popular video, you'll have everyone wanting to watch it and you'll be able to monetize your video for pure profit! 

Feb 24, 2012

Affiliate Marketing: Best Affiliate Programs

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Learn which affiliate programs will make you the most money!


Here is The Newest Affiliate Marketing Program
"ALL EYES" Are Watching This..........


Empower Network:
Is brand New, and at day one bringing in close to 100 thousand dollars. The secret behind this soon to be Giant is that to make money like a Guru, you need to get paid like the gurus do. Put together by two of the biggest Gurus in online marketing. You may have heard of them David Wood and David Sharpe. Here are the Details:
  • Absolute 100% Commissions! Who else does this? This is one of the reasons this is causing such a stir.
  • Direct payment into your bank account......Instantly! No more waiting weeks or months to get your money.
  • passive up sell leverage system. Another helpful tool to possibly make more money.
  • plug and go marketing system that is set up for you, a blogging system/site that comes with sales copy, marketing funnels, lead capture pages, you do not have to know the technical stuff, also comes with an eight step get started video series and guide. A simple one to get you started right away.
  • the system and tools/products are geared to help you to earn more.                
Click Here to learn more
Here are some of my favorite Affiliate Programs

All the website I list below are FREE to join, and most are extremely well known in the affiliate community. You're welcome to sign up to as money programs as you want, or you can simply choose the ones that you like the most. I'll try to explain why each one is good, how to use that specific affiliate program, and if the program requires you to own a website or not.


Click Bank:

ClickBank is probably the most well known affiliate program out there today. They have paid out over 1 billion dollars in affiliate commission, and they have one of the largest database for affiliate products. Click Bank has something which is called a market place where you browse for products you want to advertise. They have a lot of e-books and other programs which are easy to sell, and they have high commission rates.

Click Here to join.
Details:
  • You do not need to have a website (everyone is accepted)
  • Click Bank has over 50,000 products that you can advertise
  • Commissions as high as 75% (one of the highest you will see)
  • Great tech support, and advanced reports to track earnings.
  • Accurate commission tracking, and you can get paid weekly
  • They have their signature "HopAd Builder" which makes creating ads and affiliate links super easy.

Weebly Affiliates:

This affiliate program is more specific since it only deals with referring people to their website building program (versus a bunch of different products). However, I have had great success with this program because a lot of people like making websites for free, and they have been ranked extremely high as a company.
Click Here to join.
Details:
  • You do not need to have a website to apply
  • You earn 25% Commission on ALL sales
  • They provide you with great banners, text links, and other promoting tools
  • They keep a great record of clicks, sign ups, etc.
  • You can refer sub-affiliates which means that you earn a commission on the earnings your referrals make.

Amazon Associates:

This affiliate program is run through Amazon.com and requires you to have a website.  What makes being an Amazon Associate so great is that if someone clicks on your ad and buys anything within 30 days, you get credit for their activity. Even if they click an ad for a camera and decide to buy a cell phone, you earn commission.

Click Here to join.
Details:
  • Earn 4%-15 commission on products purchased via your ads.
  • They track people who click your ads for 30 days, meaning you earn commission on anything they buy within that time frame
  • The more products you sell the higher your commission increases.

Best Facebook Timeline Covers

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All due credits for these tools goes to fbcoverpix

3 Reasons Why Your PageRank is Decrease

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The actual PageRank is a link analysis algorithm introduced by Google in the year 1998 and it is mathematically rescaled by Google out 0f 100. This is the actual formula that tells Google which website has more importance and deserves to be ranked higher. The PageRank that is popular amongst bloggers and webmasters is the Google Toolbar PageRank which has always remained the hot topic in SEO forums and blogs. Of course most of you know that the Toolbar PageRank is a number between 0 and 10 which is based on the number of incoming links pointing to a site. It is updated mostly four times in a year. The most recent PageRank update was in November 8th 2011. Whenever I update readers about PageRank news many people rejoice on hearing the news while some get demotivated. So in today's post we will learn learn the technical reasons of why some Pages rank high with just few links while others still remain where they are despite several inbound links. 

Is PageRank solely dependent on Incoming Links?

The answer is a straight no! It is true that PR is scaled on the number of dofollow links that point to your blog or site, but if that was the only source to achieve high PR then why does PageRank drop for some? and why do blogs with just few links rank higher than those with several incoming links? Google robots look carefully at three factors:






  • Significance of your incoming links
  • Balance of your Incoming and Outgoing links,
  • Use of your Current PageRank.
Lets discuss these three phrases one by one.

1. Significance Of Your Incoming Links

Google scans world Wide Web every fraction of second and crawls and indexes pages in its databases continuously. It looks for quality websites with good generated content and categorizes them separately from those forums, webs or blogs that publish poor content, old stories and violate copyrights. When sites with rich authority and sites with PR greater than 2 (i.e. PR>2) link to you, your blog starts attracting Google spiders and forces them to pay you proper respect because you have been recommended (linked) by a blog that has already won reputation in the eyes of Google for the past 4 months and above. So significance is actually referring to whether sites that link to you have some PR or not. The higher a site's PR the greater its significance. Can there be a difference in who is linking you? Yes there lies a big gap. Follow the table below,
Please Note: Assume that your site has a PR 0.0 and your blog starts receiving the following Links from one single site. I repeat the incoming links mentioned here are from one single site and not several. See how these links can effect your PR.
Note: The follow data is based on my experience so far and are mere but close assumptions.
Website's PageRank Impact
PR 0.0 50 and above links required to earn a PR1 or PR0.
PR 1.0 About 5-10 links from this blog Can Earn you a PR 1.0
PR 2.0 One Link can Earn you PR1
Greater than 5 Links Can earn you PR2
PR 3.0 One Link can Earn you PR 1 or PR2
Greater than 5 Links Can earn you PR2
PR 4.0 One link can earn you PR2
5 Links Will Earn you PR3
15 and above links will Earn you PR4
PR 5.0 One Link can earn you PR2 or PR3,
Not sure about PR5 and PR6
PR 6.0 One Link can earn you PR3
Two Links PR4
Not sure about PR5 and PR6

I have mentioned the impact of 15 links only for PR4 because this is what I have achieved so far and I really don't know the intensity of impact at higher PR's for such numbers of link density.
For the past one year I have been receiving Guest posts on my blog and I have observed how the number of posts from this blog benefitted the Guest Author. With this current PR update MBT guest Authors have received a PR1, PR2 and PR4 from a low PR stage. Hassam our Senior Guest Author managed to receive a PR 4.0 while initially at a PR 0.0 just by writing 25+ posts at MBT and still counting.
So if your fellow mate received a PageRank increase with just  one link and you could not with 20 or above links then check back to see if your incoming links are rich and significant. This is one reason why some rank high while others do not!

2. Balance Between Incoming and Outgoing links:

Make sure to link external sites only when needed. When you link external link , you are indirectly sharing your PR with that site. Linking low quality websites or linking Iframe pages etc often effects your PR. Of course your outgoing links will always be greater than your incoming links but keep the ratio between them as low as possible. This is indeed one of the best optimization strategies which is highly recommended.
If your incoming links are 100 and outgoing links are 10,000 then the chances of a PR drop is certain. One way of keeping external links low is to Tag them as nofollow. The nofollow tag will only allow your readers to visit that link but that link will not be crawled by Google robots.

3. Use of your Current PageRank

Now this phrase has a complete different meaning. This will answer the question that why your PageRank drops when you have done nothing wrong.
You loose your AdSense Account when you violate Google Terms of Services, similarly you loose your PageRank when you disobey the rules set by Google PageRank team. It is been clearly mentioned several times by Matt Cutts and other webmasterhelp members that PageRank should not be misused. Misusing means selling links on your website to link builders especially webhosting companies. Selling links is equal to recommending a website to Google just for the sake of money and not because of quality content. When you receive a PR 3 or above, many linkbuilders will contact and pay you to add their link to one of your high ranked post. They will pay you as high as $200 per link for one year or all time. Money is something that no one can resist thus they commit this crime and upon next crawl of your page, Google detects that a new irrelevant link has been added to your post which was previously not present and then the robot scans other pages of your blog and finally comes to a conclusion "Link Sell Detected!"  Thus on next update you loose your hard earned PR. Please do not worry about revenue, give more value to readership and social rank. Revenue will naturally follow up.

 

Feb 23, 2012

Search Engine Optimization (SEO) SEO Tips

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Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.
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Search Engine Optimization Services

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Why SEO Services? If the SEO services " and Search Engine Optimization, SEO short called "website is optimized specifically to enable (ranking) in the search engines to get good positions. Reliable SEO without the use of spam techniques provide services for more Link popularity and seo.

The process of constant analysis - Why do some websites on the first page? What do these sites have in common? - And you customize your own website on the results of this analysis is SEO. SEO is a "backward engineering" process that optimizes your website so that the Google algorithm, it considers the most relevant page for specific keywords.





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What Is SEO ( Search Engine Optimization)

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"Doing a good seo is crucial ... but the key is to offer quality content."

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.



1. Content


What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.



2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

 The meta tags

The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

   





    * Meta Robots :         This tag is only necessary if you want that page is not indexed in search engines.
    * Meta Description :  This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
    * Meta Keywords :    Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.

- Title.
Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.

- Description.
Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

- H1, H2, H3, ... Hn
Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

"The relevance
Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.

"The URL
You try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.

»Photos
Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.

"The outgoing links
They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.

"The map
Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.

3. Keywords

One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.

All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "hotel" or strings of words such as "hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address .


The SEO is roughly 4 points:

* Content. Basis of SEO, without content you have nothing to position . The aim is that the content created, has quality and is accessible and readable by search engines. You      can use SEO-Browser to view your site as you would a search engine.
* S.E.O. (search engine optimization)Keywords (keywords) . The basis for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO . The typical procedure for choosing and finding keywords is that   once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which      are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords ). Once you've identified several key words then check the      
frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term " keyword "does not necessarily refer to a word and in most cases refers to phrases .

* Optimization. Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (mini-summary of your page.)

* Authority. The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building . In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.

4 . Professional Services

Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
    * Review the content and site structure.
    * Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
    * Content Development.
    * Management online business development campaigns.
    * Keyword research.
    * SEO training.
    * Experience in specific sectors and geographic regions.

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.

There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central . 


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