The engine Marketing SEM search (Search Engine Marketing) is the set of marketing activities to achieve certain objectives in the search engines (Search engine: search engines), both by improving the visibility of a website among the results of organic positioning, both the purchase of sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click circuits.
The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.
The SEM (Search engine marketing) also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.
The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.
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