With a following, comprising of 50 million downloads and 1.2 billion hours a year consumption, what are the plans for the Birds to take them to the next level?
We have an amazing fan base. In addition to our four million fans on Facebook and our millions of views on YouTube, we get tons of pictures from fans of their homemade art, crafts, cakes, videos, musical tributes, live-action games, and clothing, as well as mountains of tweets expressing their interest and support. This shows that people are really excited about these characters and want to engage with them more. We're going to keep existing fans engaged while pushing into new platforms and forms of media in order to reach as many fans as possible.
We recently acquired the Finnish animation studio Kombo, and just recently we had a very exciting media announcement. David Maisel, the former chairman of Marvel Studios, will be acting as a special advisor to Rovio in order to help us develop our film and media strategy and will also serve as executive producer of future Angry Birds films. We're ramping up our book publishing operation, and we have a cookbook of egg recipes already on the way.
As we transition into being an entertainment company, we're going to keep releasing great new games, but we're also going to offer many new ways of interacting with these beloved characters. Without getting into the specific details of our long-term plan, we can say that "world domination" is a good start!
How is your fan base in India? Anything specifically lined up for the Indian market?
We have a significant and growing fan base in India, and we are hoping for even more intense growth as adoption of smart phones in India increases. To thank our fans in India for their support, we're even looking into the possibility of giving them a special treat!